Theme Ideation & Creative Concepts

WW Theme CollageTheme Ideation: 2013 Mirror Ball Fundraising Gala

During the evaluating process of external proposals for the Mirror Ball fundraising gala, I was compelled to pitch an additional theme: Winter Wonderland which was particularly appropriate given the gala takes place every November.

When all of the fundraiser’s themes were presented to the Mirror Ball Event Committee and Winter Wonderland was unanimously selected, it was a validating moment filled with excitement as I envisioned the Fairmont Royal York being transformed into this wintery landscape.

Theme Adaptation & Creative Concepts: Winter Wonderland

With the theme selected, next was to develop design concepts for presentation to the Event Committee – the concept chosen would dictate the creative for all of the gala’s marketing vehicles (print, on-line, etc) and the venue’s on-site décor.

A wonderful quote by Norman Vincent Peale was the inspiration behind the event’s tagline that would convey the magic of winter and the true spirit of this fundraiser.

In working closely with the graphic designer throughout the creative development process, in my  Creative Concepts Presentation you will see how the use of the tagline and imagery were used to create 3 distinct design options. The PowerPoint presentation was supported by visual design boards (hi-res outputs mounted on foam-core with corresponding Pantone chips) and group discussion.