Content Writer: Event Program

MB2011 - Program Cover
My first privilege of working with Cosmetics Alliance Canada (formerly the Canadian Cosmetic, Toiletry & Fragrance Association) was in 2011, on Mirror Ball – one of Toronto’s most prestigious annual fundraisers in support of lives affected by cancer.

For this highly-anticipated fundraising gala, my services included writing content for all of Mirror Ball’s print and online marketing vehicles’ as well as working closely with: the Executive Director and Co-Chairs to write their opening messages; the graphic designer to produce and approve all event creative; and the printers to print all marketing materials in time for the event.

Copy written for the 2011 Mirror Ball program was incorporated in the event’s website, used to create 4″x 6″ venue billboards, and was adapted for the Auctioneer’s script for the evening’s live auction.