Cause Marketing: Look Good Feel Better

LGFB Logo - Feature

As the Corporate Marketing Manager for Look Good Feel Better (LGFB), I partnered with several incredible supporters of this program from Shoppers Drug Mart, Hudson’s Bay to L’Oreal, Chatters, Estee Lauder and Coty (just to name a few). Not only were many of these companies proud sponsors of the Foundation’s annual fundraiser, Mirror Ball, but each also supported the LGFB throughout  the year with varying in-store beauty events, promotions and product purchase (portion of proceeds) donations.

From the perspective of a non-profit, managing the relationship with a corporate sponsor looking to raise and donate funds for your cause, requires a careful balancing act of nurturing and diplomacy while at the same time, acting as the champion for brand integrity and compliance throughout all initiatives and materials.

Balancing multiple projects and priorities while shaping creative content and leading creative discussions with internal and external partners, was key to successful activations; as was managing every corporate relationship in a unique and respectful manner.