Cause Marketing: Look Good Feel Better

LGFB Logo - Feature

As the Corporate Marketing Manager for Look Good Feel Better (LGFB), I partnered with several incredible supporters of this program from Shoppers Drug Mart, Hudson’s Bay to L’Oreal, Estee Lauder and Coty (just to name a few). Not only were many of these companies proud sponsors of the Foundation’s annual fundraiser, Mirror Ball, but each also supported LGFB throughout¬†the year with varying in-store beauty events, promotions and product purchase (portion of proceeds) donations.

Building and sustaining strong stakeholder relationships is critical to raising awareness and increasing engagement with sponsors and the community. Managing corporate-sponsor relationships requires a careful balancing act of nurturing and diplomacy while simultaneously ensuring the maintenance of brand integrity and compliance throughout the execution of all initiatives and development of all materials.

Managing multiple projects and priorities while shaping creative content and leading creative discussions with internal and external partners, was key to successful activations; as was managing every corporate relationship in a unique and respectful manner.

Below is an example of an easel back stand that holds ambassador cards – this was created to raise awareness of the LGFB program and displayed at sponsor events and LGFB workshops,