Areas of Expertise

Business Development:
Strategy & Planning Sessions
Market Research & Analysis
Business & Process Reviews
Corporate Marketing
Brand Development:
Strategy & Innovation
Audits & Competitive Analysis Guardrails & Standards
Creative Design
Product Development:
Private Brands, Licensed & CPG
Packaging Development
Product Lifecycle Reviews, Resources & Redesigns
Sales Forecasting & Analysis

Project Management:

Brand, Products & Packaging
Traffic – Creative Projects
Events & Fundraisers
Marketing Print Collateral
Website Development

Relationship Management:

Stakeholder Influence & Engagement
Cross-functional Collaboration
Business Partnerships
Coaching & Mentorship
Agencies & Graphic Resources

Vendor Management:

RFP for Procurement
Project Scope Briefing
Proposal Evaluation Recommendation
Cost Negotiation
Vendor Relationships

Event Marketing:
Fundraising Initiatives
Programs & Silent Auctions
Event & Sponsor Communication
Print & E-blast Notices
Post-Event Surveys

Creative/Art Direction:

Creative Design Briefs
Trend & Concept Boards
Product Design Briefs
Marketing Collateral
Online Platforms (Websites, Digital Ads)
 
Writing:

Corporate Collateral
Executive & Strategic Communications
Marketing & Online Content
Editing & Proofreading