Areas of Expertise

Business Development:
Strategy & Planning Sessions
Market Research & Analysis
Business Reviews
Process Streamlining
Brand Development:
Strategy & Innovation
Audits & Competitive Analysis Guardrails & Standards
Creative Design
Product Development:
Private Brands, Licensed & CPG
Packaging Development
Product Lifecycle Reviews, Resources & Redesigns
Sales Forecasting & Analysis

Project Management:

Events & Fundraisers
Product Development
Website Development
Marketing Collateral & Campaigns
Print & Video Production

Relationship Management:

Stakeholder Influence & Engagement
Cross-functional Collaboration
Business Partnerships
Coaching & Mentorship
Agencies & Graphic Resources

Vendor Management:

RFP for Procurement
Project Scope Briefing
Proposal Evaluation Recommendation
Cost Negotiation & Management
Vendor Management

Event Marketing:
Fundraising Initiatives
Programs & Silent Auctions
Event & Sponsor Communication
Print & E-blast Notices
Post-Event Surveys

Creative/Art Direction:

Creative Design Briefs
Trend & Concept Boards
Product Design Briefs
Marketing Collateral
Online Platforms (Websites, Digital Ads)
 
Writing:

Corporate Collateral
Executive & Strategic Communications
Marketing Materials
Editing & Proofreading