Theme Ideation & Creative Concepts

WW Theme CollageTheme Ideation: 2013 Mirror Ball Fundraising Gala

During the evaluating process of external proposals for the Mirror Ball fundraiser, and after having conducted some research of my own, I decided to pitch an additional theme: Winter Wonderland which was particularly appropriate given the time of year Mirror Ball is celebrated.

When all of the themes, which included colour, fabric and decor recommendations, were presented to the Mirror Ball Event Committee and Winter Wonderland was unanimously selected, I was ecstatic and admittedly, performing a secret happy dance inside.

Theme Adaptation & Creative Concepts: Winter Wonderland

With the theme selected, next was to develop design concepts for presentation to the Event Committee – the concept chosen would dictate the creative for all of the gala’s marketing vehicles (print, on-line, etc) and the venue’s on-site decor.

A wonderful quote by Norman Vincent Peale was the inspiration behind the event’s tagline that would convey the magic of winter and the true spirit of this fundraiser.

In working closely with the graphic designer throughout the creative development process, in my  Creative Concepts Presentation you will see how the use of the tagline and imagery were used to create 3 distinct design options. The PowerPoint presentation was supported by visual design boards (hi-res outputs mounted on foam-core with corresponding Pantone chips) and group discussion.