Content Development: Event Program

MB2011 - Program Cover
I had my first privilege of working with the Canadian Cosmetic, Toiletry and Fragrance Association Foundation in 2011 on Mirror Ball – one of Toronto’s most prestigious annual fundraisers in support of lives affected by cancer.

For this highly-anticipated fundraising gala, my services included writing all content for the Mirror Ball’s print and online marketing vehicles, and working closely with the graphic designer and printers to produce and print the necessary materials in time for the big event.

Much of the copy I wrote for the 2011 Mirror Ball program was incorporated onto the Mirror Ball website, ¬†used to create 4″x 6″ venue signs and adapted for the Auctioneer’s script for the evening’s live auction.