Areas of Expertise

Business Development:
Strategy Sessions & Planning
Process Improvement
Market & Trend Analysis
Performance & Sales Reviews
Feedback Surveys & Analysis
Brand Development:
Strategy
Design Standards
Insights & Competitive Analysis
Brainstorming Sessions
Trends & Innovation
Consumer Packaged Goods:
Product & Packaging Development
Product Naming & Positioning
Sku Rationalization
Sales & Inventory Forecasting
Critical Path Management

Project Management:

CPG Launches
Website Launches
Marketing Materials
Creative Design
Print Production

Relationship Management:

Stakeholder Influence & Engagement
Cross-functional Collaboration
Business Partnerships
Team Development
Agencies & Graphic Resources

Vendor Sourcing:

RFPs
Proposal Evaluation
Project Scope Briefing
Total Vendor Management
Cost Negotiation

Event Marketing:
Fundraising Initiatives
Cause Marketing Partnerships
Website Content & Maintenance
Print & Online Communications
Post-Event Surveys & Evaluations
Social Media

Art Direction/Creative

Development:
Creative Design Briefs
Trend & Concept Boards
Product & Packaging Design
Print Marketing Collateral
Online (Websites, E-blasts)
 
Additional Content Development:

Corporate Collateral
Executive Presentations
Product Usage/Assembly Instructions
Headlines, Taglines, Feature Copy
Editing & Proofreading