Areas of Expertise

Business Development:
Strategy Sessions & Planning
Market Trend Analysis
Business Reviews
Process Streamlining
Vendor Sourcing
Brand Development:
Strategy & Innovation
Guardrails & Standards
Marketing Mix: 5 Ps
Insights & Competitive Analysis
Brainstorming Sessions
Consumer Packaged Goods:
Product & Packaging Development
Resources & Redesigns
Product Life Cycle Reviews & SKU Rationalization
Sales Forecasting & Analysis

Project Management:

Events & Fundraisers
Product Development
Website Development
Digital Advertising
Marketing Materials
Print & Video Production

Relationship Management:

Stakeholder Influence & Engagement
Cross-functional Collaboration
Business Partnerships
Coaching & Mentorship
Agencies & Graphic Resources

Vendor Sourcing:

RFPs
Project Scope Briefing
Proposal Evaluation Recommendation
Cost Negotiation & Management
Total Vendor Management

Event Marketing:
Fundraising Initiatives
Silent Auctions
Event Communication
Print & E-blast Notices
Post-Event Surveys

Creative/Art Direction:

Creative Design Briefs
Trend & Concept Boards
Product Design Briefs
Marketing Collateral
Online Platforms (Websites, SM)
 
Content Writing:

Corporate Collateral
Executive Presentations
Strategic Communications
Fundraising Materials
Editing & Proofreading